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Automotive World, Jan 16-18, 2019 - Japan

January 16 - January 18
Tokyo Big Sight, Japan

AUTOMOTIVE WORLD is a combination of exhibitions & conferences covering important topics in the automotive industry such as automotive electronics, connected car, autonomous driving, EV/HEV/FCV, lightweight and processing technology, etc. As the exhibition has grown rapidly every year, now it welcomes a large number of exhibitors and visitors from all over the world and is known as annual meeting place for all those involved in automotive industries.

Tokyo Big Sight, Tokyo, Japan
Jan 16-18, 2019
10:00-18:00 (last day until 17:00)

Hall EAST-5 / Booth No. E49-48

Keynote Speaker


Director, Product Marketing, Embedded Solutions

Topic: 3D NAND Technology Enabling the Future, Today

As automotive system architectures change and new applications and sub-systems require highly reliable, high performance and high capacity storage solutions, Western Digital's TLC 3D NAND automotive products provide a path to achieve all of this – today.

Date:     January 17, 2019
Time:     12:30 pm to 2:00 pm
Location: International Conference Room, Conference Tower 7F, Tokyo Big Sight (NEPCON-S3)


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Technical Seminar Speaker

Russell Ruben

Director, Product Marketing, Embedded Solutions

Topic : The Characteristics and Strengths of TLC 3D NAND Products Needed in Next Generation Vehicles

As the automotive industry moves to TLC 3D NAND, what impact and advantages will products built on this technology bring to automotive.  Will discuss what the characteristics and strengths are that make it a great technology.  Many things have been done at the product level to make the technology even more robust.

Date:     January 18, 2019
Time:     3:00 pm to 4:00 pm
Location: East C Seminar Room

Featured Products

Automotive-grade UFS embedded flash


  • Automotive-grade storage solution
  • UFS 2.1 JEDEC standard
  • Capacities: 16GB, 32GB, 64GB, 256GB
  • AEC-Q100 Grade 3 and Grade 2 temperature support (-40°C to 85°C /-40°C to 105°C)
  • Advanced firmware memory management
  • High-Reliability: Advanced error correction, health monitoring, and automatic refresh

Automotive-grade e.MMC embedded flash


  • Automotive-grade storage solution
  • e.MMC 5.1 HS400 standard
  • Capacities: 8GB, 16GB, 32GB, 64GB
  • AEC-Q100 Grade 3 and Grade 2 temperature support (-40°C to 85°C/-40°C to 105°C)
  • Advanced Firmware Memory Management
  • High-Reliability: Advanced error correction, health monitoring, and automatic refresh

High-endurance removable flash storage


  • Automotive grade storage solution
  • Capacities: 8GB, 16GB, 32GB, 64GB
  • AEC-Q100 qualified temperature support (-40°C to 85°C)
  • Advanced firmware memory management features including ECC, wear-leveling and bad block management
  • New ”Smart“ features including health status monitor, read refresh, programmable string, host lock and secure field firmware update


Flash 101 and Flash Management

Need a quick primer on NAND Flash technology and the management techniques that can ensure performance and longevity? This is the paper you want to read. This provides an overview of NAND flash technology, its intrinsic characteristics, and explains how proper flash management techniques address specific NAND issues to create reliable managed NAND device with a long service life.


Download Whitepaper

The 3D NAND Revolution

Understanding 3D NAND Technology and Its Future Challenges,Western Digital’s 3D NAND technology (BiCS) marked important milestones in 2017 with the announcement of BICS3 64 layer based SSD, Embedded and Retail products, introduction of Four bit per cell (X4) SSD, and sampling of BICS4 96 layer 4th generation die, positioning WDC as an industry leader by realizing the cost, performance, power and reliability promise of 3D NAND technology.


Download Whitepaper

Featured Videos